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Promotion and branding

The competition attracts substantial coverage on conventional and social media besides arranging a number of events.

Universities that promote Global Management Challenge India are seen as providing their students an alternative learning platform and benefit from association with a prestigious initiative. Participating teams and their mentors get exclusive invite to the launch and the awards event where universities have a chance to meet with other similar organisations and broaden their networks and gain media attention.

The names of student teams that participate in Global Management Challenge India together with their university are showcased on the competition website.

In addition, the teams that do well in the competition and their universities benefit from winners’ coverage in media, social media and competition events.

Academic Partner opportunity

Global Management Challenge India offers universities the opportunity to participate in the competition as Academic Partner, by committing to enter an agreed number of teams to the competition. The academic partner benefits from inclusion of their name/logo on competition related collaterals and website and will be mentioned in social media posts. The academic partner also has permission to mention its position as the “Academic Partner” of Global Management Challenge India on its own press releases and on its media and social media channels.

Alternative Learning Platform

Global Management Challenge India goes beyond traditional class room learning by enabling participants to “learn by doing”. As such, this competition provides the participating universities an opportunity to provide an alternative learning platform to their students. Global Management Challenge India helps develop broad based skills such as communication, time management, and forecasting, what-if analysis and may be used by the faculty as a complementary tool to reinforce and enhance classroom learning.

Universities may use this competition in a variety of ways:

As an adjunct to strategy and management courses
To acquaint students with entrepreneurial decision making
As a team building and leadership exercise
As an opportunity to understand cross functional constraints
To help develop specific skills such as financial statements, Excel usage etc.

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